Parking software for shopping centres
Car parks are often the first and last impression that customers have of shopping centres. Thousands of regular customers pass through the car park every day, sometimes returning many times per month. Do you have solutions in place to interact with these anonymous users of your retail operations? Would it help to build a relationship with these customers offering the ability to provide loyalty programmes and gain valuable information about the use of your shopping centre?
Inkara's parking software can be used to supplement your shopping centre car park operations. Our clients can operate a parking reservations programme to manage closed groups of customers such as Loyalty Card holders, link a parking product to special events or on-site promotions, or simply offer a convenient online payment facility for all customers. Special tariffs can be set up or alternatively, promotional codes can be issued to reduce any standard rates. Season Parker schemes can also be set up, providing customers and shopping centre staff with season ticket products.
Knowing your customers
As with other customer services within the shopping centre environment, your car parks can be an important source of customer loyalty information. Shopping centres can gain important demographical information through the car park software, helping to target special offers or to gain insight on their customer's views and parking habits.
Find out more about how Inkara can help you implement online parking software within your shopping centre car park operations by calling +44 (0)20 7280 4390.